write an article on "social media is a boon "
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Answer:Social media is defined as a form of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos)1 . While the definition may seem simple enough, the impact is far from simple. In today's highly digitized world, social media platforms such as Twitter, Facebook, YouTube, Instagram, Pinterest, LinkedIn, among many others, have become deeply entrenched in our daily lives and to a great extent, influence us.
A single social media post has the potential of starting or re-starting international revolutions. For example, the one witnessed recently in the case of the brutal death of George Floyd or more than a decade-old 'Me Too' movement started by an American activist Tarana Burke, that re-gained significant momentum only a couple of years back through social media posts. The hashtags '#Blacklivesmatter' and '#MeToo' brought together not just communities within the USA, but also across continents. This clearly depicts the reach of these platforms and the power they command.
The significance of social media is not restricted to solely highlighting social injustices or creating awareness. It is also used as an effective business tool. Its effectiveness lies in the fact that it allows and supports businesses to reach a larger consumer base, easily engaging with present and potential consumers, creating brand loyalty, and increasing sales. Social media has a benefit over traditional media because it can get one's brand in front of people much more quickly. Furthermore, it gets one's audience looking at their brand continuously. 2 Thus, today, be it individuals or businesses, big or small, all have either tapped into the power and potential of the social media platforms or are finding the best way to jump onto the bandwagon.
In recent years, several successful social media campaigns have been launched which caught the attention of the consumers and for the relevant brands, hugely contributed to increasing brand awareness and possibly, brand loyalty. These campaigns are creative and coordinated marketing efforts to reinforce or assist a business goal using one or more social media platforms and are essentially different from everyday social media usage because of their increased focus, targeting, and measurability.3 With discussion surrounding gender equality reaching its peak, Proctor & Gamble's Ariel India launched its awardwinning 'Share the Load' campaign in 2015, which quickly struck a chord with the consumers across demographics. This social media campaign, which was accompanied with a heart touching video, raked in millions of views and successfully brought attention to a problem plaguing our society, and at the same time also amassed favorable reviews for the brand itself. Another noteworthy campaign was Dove's 'SelfEsteem' campaign, which was launched around 15 years ago and has been widely promoted on social media platforms since then, encouraging consumers to highlight and show off their inner beauty. This campaign by Dove has been appreciated across the globe as it is aimed at breaking
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Answer: Social Media is one of the most fast growing platforms in our era. We are able to communicate with other people very easily by using social media. Example now by using social media Rahul can communicate to his friend who is living in Poland. Social media has enabled us to keep in touch with our friends who don t live close to us. We are also able to know the news in other parts of the world much easily by using social media. We can create a group of many people together in social media to discuss about a particular issue. We can see the variety of opinions which arises by discussing and debating about a particular subject or incident.
Some small people whose voice was not heard before are able to voice their opinions through social media. They are able to bring out the truth to the public. We are also able to share videos, pictures etc with just one click through social media. We are able to build better relationships with our friends. Thus, we can say social media is very useful for an individual in many ways. Social media also has a harmful effect if it is not used wisely or judiciously. Some people get addicted to social media like instagram, facebook, whatsapp etc. This leads to a decrease in their productivity in real life. People are hooked on their phones and face to face meetings have become very uncommon because of social media.
People are doing very less exercise these days and are engrossed in social media. It makes the unhealthy. Overusing of social media will lead to many eyeproblems for the user because of straining his or her eyes on the gadget can lead to eye problem. People are now very eager only thinking about new posts, new notifications etc. Thus, social media has a negative effect to on the life of an individual.