Write an article on the topic media should socially responsible and think before playing on children sentiments
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Media is an influential tool. It has a greater impact on society. This fourth pillar of democracy also has a certain responsibility towards its audiences, viewers and society at a large. Over the decades there are various theories has been propounded explaining the long term and short term effects of media on viewer’s attitude and behaviours.
According to the General Learning Model propounded by Buckley and Anderson in the year 2006 experiences that are based on media-based has a significant contribution towards knowledge structures, including their person the usual characteristics of people or groups of people. It also is associated with the behavioural scripts. These factors may influence other factors like personality, values, and long-term goals.
Media should be extra careful towards children while portraying topics like violence, various emotions, physical relationships, nutrition etc. In addition, in depicting contents on physical aggression, racial and gender stereotypes media should maintain dignity as well as should do good research on the potential effect of the contents on children.