Question

write an essay of 500 words in which you discuss the role that the media plays in perpetuating colourism in society

Answer 1

Answer:

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Explanation:

Mass media is incredibly pervasive in our society. While we can only speculate the intentions of the media, these particular patterns of racial bias constantly emerge Discrimination based on skin tone within a racial group, known as Colorism, is one of the many legacies. Mass media has a prominent role to play in modern society. It can bring about radical changes and improve social situation as it influences our social, civil, cultural, political, economic and aesthetic outlook. Modernization has converted media into an indispensable feature of human activity. However, factors like age, education, economic condition, personal needs and availability of proper components decide the quantum and frequency of media use. The purpose of multimedia is to explore the pervasiveness of the Eurocentric standard of beauty in mass media and the subsequent effects it has in the formation of personal identity and on the psyche of African American women in particular. The media is responsible for influencing beliefs regarding ideas of beauty in the African American community. Mass media productions often perpetuate discrimination based on skin color. African Americans possessing lighter skin complexion and “European features,” such as lighter eyes, and smaller noses and lips have more opportunities in the media industry. For example, film producers hire lighter-skinned African Americans more often, television producers choose lighter skinned cast members and magazine editors choose African American models that resemble European features. As a result, the media industry sends the messages that African Americans with Eurocentric features are more likely to be accepted, diminishing the status of darker-skinned African Americans.

Answer 2

An essay of 500 words in which you discuss the role that the media plays in perpetuating colourism in society

• Colourism, also known as shadeism, is the discrimination of individuals based on the shade of their skin. It is a form of prejudice that exists within communities of color and is often perpetuated by the media. The media plays a significant role in perpetuating colourism in society through the portrayal of beauty standards, the representation of characters, and the lack of diversity and inclusion in the industry.

• The media plays a significant role in perpetuating colourism by promoting and reinforcing traditional beauty standards. These standards are often based on Eurocentric features and lighter skin tones. This is evident in the fashion and beauty industry, where most models and actresses have lighter skin tones and are considered more attractive and desirable. This sends a message to society that lighter skin is more desirable, and that individuals with darker skin tones are less attractive. This can lead to individuals with darker skin feeling inferior and less worthy, leading to a lack of self-esteem and self-worth.

• The representation of characters in the media also perpetuates colourism. In films and television shows, characters with darker skin tones are often portrayed as negative stereotypes, such as criminals or poor, uneducated individuals. On the other hand, characters with lighter skin tones are often portrayed as successful, intelligent, and desirable. This can lead to individuals with darker skin feeling marginalised and excluded, while individuals with lighter skin are more likely to feel included and represented.

• Moreover, the lack of diversity and inclusion within the media industry perpetuates colourism. The media industry is dominated by white individuals, and there is a lack of representation of individuals of color in key decision-making roles such as writers, directors, and producers. This lack of representation leads to a lack of diversity and inclusion in the stories being told, and the characters being portrayed. This perpetuates the idea that individuals of color are not important or valuable, and that their stories are not worth telling.

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