Write an essay on health consciousness
Answers
It is credible because it is an in-house magazine published by a major player in the industry; the manufacturers and marketers of pepsi and 7up brands. It is given to employees to update them on current issues relevant to the industry.
It is reliable, because it deals with and provides accurate information about the products in question. It is published bi-monthly hence it is always up to date on industry issues.
The magazine focuses on quality, leadership and provides a long term perspective on business strategy in carbonated beverages manufacturing and marketing.
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Society today is increasingly becoming more health conscious with the ever growing obesity rates and widespread awareness of the health implications resulting from being overweight. In 2010 it was stated that 26% of the UK were classified as obese and 62.8% of people over the age of 16 were overweight (HSCIC, 2012a)(Department of health, 2012). Updated figures are forecasted to be higher than this and are being released in February 2013. The media is thought to play a significant role in these rising statistics. On average, an individual who watches television for two hours per day will see over 20,000 advertisements related to food in a single year, the majority of which promote unhealthy food products (National Centre for eating disorders, 2009).
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