Question

Write an Essay on Importance of Personality for a Salesman

Answer 1

The success of a salesman depends to a great extent on his ability to impress upon the customers. This is the first and foremost requirement of a salesman. The development of a good sales personality, therefore, is an important prerequisite for the success of the salesman in selling.


The word ‘personality’ has got several shades of meaning. According to H.W. Merton, ‘personality can be defined as the personal distinction or dynamic force which is felt by everybody who comes within the radius’. Thus, personality is the sum total of the impression made on people with whom one comes in contact.