Write an essay on the potrial of women mass india.
Answers
Media have been reflectors of dominant values and work as an active agency aiming at reinforcing and strengthening dominant value structure. There is no doubt that mass media like TV, film, radio newspapers and magazines mould opinion, thinking, attitudes and behaviour.
TV and films are more powerful as their reach and impact is greater than that of other media. All of these media have greater reach among men than women, but what catches the attention of the feminists and other concerned people is the unrealistic, negative portrayal of women in these media.
Mass media do give coverage to women and their issues but damage done by media to women is more than the help offered to them. The role of media in the development of women and enhancement of their status in the society is very depressing.
All mass media are being blamed for this. Mass media have been powerful agents of social influence but they have not been effective in portraying women in meaningful, respectable and positive manner.
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