Write any three features of independent Retailers
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1. You know your competitors – keep watching what they are doing but don’t copy them… think how can you do better on product/service/price etc.
2. You can offer products and services your customers cannot get online – it is very difficult to better an online offer but what can you do they can’t? Great service, personal recommendations and advice, personal products/services, events, loyalty schemes? Remember you can’t touch, feel or try-on products being sold online.
3. You can be agile, flexible, react quickly – review regularly and replan as you need to, change your windows and displays to reflect the changes eg if a product isn’t selling reduce it to get the money and space for something new.
Explanation:
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