Question

write any two features to make an advertisement attractive in English
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Answer 1

Answer:

Salient features or characteristics of a good advertisement copy are: (1) it should be simple (2) it should be capable of holding the reader’s attention (3) it must be suggestive (4) it should have conviction value (5) it should educate the people (6) it should have memorizing value and (7) it should be true!

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Answer 2

Answer:

1. Impersonal Presentation:

Advertising is non-personal presentation of information. In other words, the advertiser and the consumer do not come into personal contact. Advertising is a monologue and not a dialogue.

2. Speedy and Mass Communication:

Advertising is a speedy medium of communication. Besides being speedy, its operational area is very vast. In other words, it reaches millions of people simultaneously.

Explanation:

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