write short notes on mobile retailer. 5marks Question
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Mobile Retailing
Mobile retailing is a term used to describe shopping or purchasing using smartphones or tablets. It is now the fastest-growing segment of the retail sector in the UK, the U.S. and Western Europe. In China and Japan consumers have been even more enthusiastic about mobile retailing. In Western Europe mobile retailing, which represented only 6.7% of total online sales in 2013 had risen to 33.9% by 2018.
The use of technology to do conventional things is growing rapidly. In the UK, it was revealed in 2019 that 69% of people used contactless cards at least once in the previous year, including more than 60% of people aged over 65 years (UK Finance, 2019). Cash was used in only 28% of transactions in the UK, but in Sweden this proportion would be regarded as laughably high. Notes and coins are only used for 2% of transactions in Sweden: half of retailers expect they will stop accepting banknotes by 2025. The vast bulk of transactions are made using debit card or smartphone-based Swish