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1. To increase the profits retailers add their cost to the price of the goods.
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Many factors influence a retailer's bottom line, including properly priced products that hit the sweet spot of maximizing unit sales without sacrificing the profit per unit. Understanding your business cost structure and choosing the right pricing strategy are crucial steps toward achieving your profit goals. Many pricing strategies exist, which is why it may be wise to experiment until you find a strategy that is the most effective for your individual business.
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