Write the components of Product Mix.
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The product mix is the variety of products a company produces or sells to the marketplace. A product line often evolves, as manufacturers want to take advantage of a brand's value and the success of other products in the mix. Retailers carry a mixture of products to satisfy various customers. The product mix includes four common elements: Length, breadth, depth and consistency
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The product mix includes four common elements: length, breadth , depth and consistency
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