Write the difference between information and broad casting media and social media. Points: Costly / cheap, accessible / do not reach many people rules, control and reliability, easy / difficult use, impressive / unimpresive.
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Explanation:
In the application of statistics to advertising and media analysis, reach refers to the total number of different people or households exposed, at least once, to a medium during a given period. Reach should not be confused with the number of people who will actually be exposed to and consume the advertising, though.
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