Question

Write three difference in social and commercial advertisement.

Answer 1

Social advertisement are the advertisements which are made on social issues or for public awareness.whereas commercial advertisement are made to sell a brand.Well basically the difference is that a commercial is an advertisement that is either a short film or voice narrative of a product.A commercial involves creating ...

Answer 2

Commercial advertising is launched for solely marketing intents, which may include the increase of product sales, building brand awareness, communication of a change in brand’s marketing positioning.

Social advertising is designed to inform and educate people about socially relevant issues, to motivate the public to engage in a voluntary social activity or community service, to convince them to adopt changes in their lifestyle to build a better future.

The latest trend in marketing is commercial brands delivering social advertising. It appears to be a mixed type of advertising (it is both commercial and social at the same time). However, its marketing goal is not to sell a product. Building brand awareness can be really efficient due to the support of social causes. What is more, this way brand communicates its values and improves its image.


thanks