writer an article on the effect of advertising on consumer
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Today, advertising is a multi-billion industry, employing hundreds of thousands of people and affecting the lives of people around the world. Yet, given the advertising clutter has increased tremendously, and stronger than ever, it is very important for businesses to differentiate themselves from competitors by setting up an even stronger, entertaining and innovative advertisement messages, as well as the support of various events. Companies spend billions of dollars on marketing strategies in order to stay key players in their industry.
Purpose: The overall objective of this paper is to gain a deeper understanding of the various international and local factors influencing the consumer preferences of the local market.
Conclusions of the international advertising and international sponsorship, or may affect the local target group in different ways, but they also affect the international brands that they have an impact on brand image and brand. In addition, depending on the person’s age, other than the interests of consumers, brands, and thus have an impact on the international brand alone, but together with the international advertising and international sponsorship. Together, these factors influence the way a brand is perceived, and consequently affect the consumer preferences.
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