Question

Writing for the website can be different from many of the more conservative forms of writing at the university__________ an academic essay or report writing. Academic essays, __________, rarely use headings or sub-headings _______, these features are typical in web-writing. Reports, ____________, do make use of headings and subheadings but the material is usually highly organized, _________ web-based writing typically proceeds in briefer sections with the most important information placed first in an inverted ‘pyramid structure’. Shorter sections and the use of vivid headings is important in web-based writing as the end-user is said to ‘scan’ rather than ‘read’ the text as they would in an essay or a report. Web-based writing also characteristically uses graphics and links _________ briefer sentences and simple and easy English. The use of keywords, ___________ optimise search engine results, is also significant in some forms of web-based writing ______ increasing visitors and generating online traffic to a website is the primary goal of web-based writing. Because of, so many different ways of communicating on the web, and for so many different goals, it is important to check precise university assignment instructions carefully. ________, it can be argued that web-writing assignments can be the most complex ones at the university.​

Answer 1

Answer:

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