You are a regional sales manager in a firm. Write a brief report to the Directors of your firm regarding the performance of your region, challenges, opportunities, and recommendations.
Answers
Business Report
Explanation:
Executive Summary
ABCD Global Ltd. is a leading FMCG company incorporated in Mumbai, Maharashtra and having subsidiaries across Asia. ABCD is into manufacturing and producing beauty products, personal care products, food products, beverages, energy drink, ice cream, and cleaning agents. ABCD is into meeting consumers' everyday needs for hygiene, nutrition, and personal care with brands which help them feel good, look good and get more out of life. The purpose of this report is to analyse and elucidate the firm's performance of Mumbai region, challenges and opportunities present and recommendation.
Introduction
ABCD Global Ltd. is a leading and fast moving FMCG company incorporated in Mumbai, Maharashtra and having subsidiaries across Asia. Mumbai region is one of the leading commercial region and ABCD Gobal Ltd has sound presence in this region with over 15000 employees working.
Mumbai Region Performance
- The performance for the Mumbai region for the year ending 2019 April to March 2020 was robust
- The overall sales rose by 36 per cent as compared to the previous year 2018-2019.
- Individual performance product wise was also good. Sales for beauty products, personal care products and cleaning agents rose by 18, 19, 21 per cent respectively as compared to previous year.
- We saw new consumer market segments for our beverage and food products mainly with the increase in consumption by millennial and youth.
Challenges
- Thanks to its wide variety and large brand influence, ABCD's domination of the industry made it easier to increase the prices even as raw materials became less competitive. Margins have risen and business income may be obtained. However, higher profits in the sector of sales generated rivalry.
- With XYZ Pvt Ltd, ABCD's main rival, gaining momentum in each of the businesses that ABCD has excelled so far, it is turning into a consumer monolith, and therefore, the greatest challenge to ABCD’s Business.
Opportunities
- India is one of the world's major manufacturers of FMCG goods, but its exports relative to demand are minuscule. Although Indian companies have been going global, their emphasis was more regional because of common tastes to Asian countries. ABCD is one of India's leading export firms for FMCG products in Asia. An expansion of horizons towards more and more nations, especially European nations would help ABCD grow its consumer base and therefore the revenues
Recommendation
- To expand horizons beyond Asia and tap new business opportunities in European Nations
- To come out out with strategies to beat the competition with XYZ Global Ltd and retain the leading position in the industry.
Conclusion
ABCD has been continually able to grow at a rate more than growth rate for FMCG Industry, thereby re-affirming its future stronghold in the Indian as well as Asian market.