You are Ankit/Amrita, staying at 4 Pycrofts Road, Chennai. You have come across an
advertisement in The Times of India for recruitment of Computer engineer trainees by
Shivam Software. Apply in response to this advertisement, giving your detailed bio-data
(curriculum vitae). Invent all necessary details.
Answers
An advertisement is a kind of a public announcement which is made through a popular media medium like a newspaper, magazine, radio, etc. It is also displayed on the placard as well.
There are two (02) types of advertisement:
Classified
Commercial
Classified Ads
Classified ads are used by the general masses to promote or use services. The only concern in the classified ad is to get things noticed with as minimum words as possible.
Essential Details to Note
Classified ads are of in between the range of 50 words.
Clearly state the category like ‘For Sale’, ‘To Let’, etc.
Put the matter in a box.
Give contact address, mobile number, etc.
Type of Classified Ads
Main characteristics
It is designed for commercial purpose.
It takes more space and is more expensive in terms of advertising cost.
These are visually more attractive with varying font, shape and size.
There are catchy slogans, punch lines with witty expression with pictures or sketches.
Essential Details to Note
Do not forget to mention the name of the company / institute / organisers, etc.
Mention the detail of the product / event / educational course etc.
If there is any special discount.
Mention the address of the company / institute / organisers, etc.
Format for Classified Advertisement Writing
The correct format for advertisement writing for Classified Ads is as follows:
Heading (should be in capital letters)
Content
Format for Situation Vacant types
Always start with wanted or required.
Do not forget to mention the name of the organisation.
Clearly state the number of vacancies and post for which the advertisement is about.
If stated, mention the age and gender of the candidate.
Qualification and experience required for the post.
Mention the pay scale, perks and also the mode of applying.
Address and contact number for correspondence.
Format for To-Let ads
Always start with WANTED or AVAILABLE.
Mention the type of accommodation.
Expected rent.
Any other feature of the accommodation.
Address and mobile number to contact.
Format for Sale / Purchase of Property / Assets
These type of ads start with SALE / PURCHASE / WANTED.
Give a brief description of the property / vehicle / good.
In case of property, mention the number of floors, size, number of rooms, location and surroundings.
In case of a vehicle, mention the colour, model, accessories, year, modifications (if any), price, mileage and condition.
For household goods, mention the condition, the price offered or expected.
Format for Educational institutions
Write the name of the Institution.
Past record of the Institute.
Courses offered and the duration of the courses.
Eligibility criteria.
Facilities provided and fee structure.
Information on scholarship, if available.
The last date to apply, etc.
Contact number and address.
Format for Missing person
Physical description like height, complexion, etc.
Name, age and any health related issues.
Any identifying feature like clothes, accessories, etc.
Place where the person was last seen.
Mention detail of the reward if there is any.
Address and phone number.
Format for Tours and travels
Start with PACKAGE AVAILABLE.
Write the name of the travel agency.
Mention the name of the destination and duration of the trip.
Price and any special discounts if available.
Contact address and phone number.
Situation / Vacant
Lost and Found
Sale and Purchase
Accommodation
Educational
Placement services
Matrimonial
To Let
Tuitions
Packers and movers
Kennel
Tours and Travels
Commercial Ads