. You are hired as an advertiser but you want more money for the launch of an advertisement write a dialogue in which you are convincing your Manager for more budget . While using communication constituents mentioned in a diagram explain the communication cycle with your own suggestions. (Marks 6.)
Answers
Dialogue writing between Advertiser and Company Manager.
Explanation:
Advertiser: Good morning, sir. Our ad is almost ready to launch. If we iron out a few details, we can successfully launch it any day next week.
Manager: Good, glad to hear that. What detail is still pending?
Advertiser: We are covering out print and media ads at the same time. Media air time is already booked two weeks ago. But regarding print, owing to the current situation, they are not booking ahead.
Manager: Oh, I see. Is it both newspapers and magazines?
Advertiser: Yes, sir. The publication is changing their ad rate on a weekly basis. So we will know the ad rate for next week only this Sunday.
Manager: Don't they have any contract for regular players.
Advertiser: They do, sir. They have such contracts with companies that advertise on a weekly basis, but not with ad agencies like us.
Manager: Okay. How are the rates now for print? High or low.
Advertiser: I regret to say that the rates are rising every week, sir. So I expect rates for next week to be higher than what it is now.
Manager: What percentage increase is the trend?
Advertiser: There is at least a 5% hike every week, sir. So I wanted to get your confirmation on the budget increasing corresponding to this.
Manager: Okay, I will convey the information to the accounts team. You can get the cheque for the 5% plus amount on Monday.
Advertiser: Thank you, sir. So we can launch on Tuesday?
Manager: Yes, that will be fine. Launch both media and print ads on the same day.
Advertiser: Sure, sir. I will.