Question

You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?

Answer 1

Answer:

1. Impression
2. Clickthrough rate
3. Conversion
4. Cost-per-click

Correct answer is:

(Conversion)

Explanation:

When a click leads to sale or to a desired action, it is called conversion. It can be a completely filled form, app download, sign-up for newsletter or clicking to a button. Conversion can be tracked using conversion tracking mechanism.

Google Display Advertising Exam –

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* Updated on 25-Apr-2019.

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