Question

You are leading a brand-awareness campaign for a car company, and you'd like to create buzz for your new model. which metrics do you need to look at in your reports?

Answer 1

Since the options are not given, I am giving a general answer.

The correct answer is -  Impressions, reach, and frequency.

For the sale of any product, it is important to create awareness. This is done by advertising. For a product to catch the attention of a customer, it is important that the advertisement is impressive and provides the necessary information.

Since a car is more about comfort, speed, and luxury, it is important for the advertisement that promotes cars to provide eye-catching information regarding the reach, accessories, and the frequency of the car and make it impressive.