You are ruchi a class 11th student you are really upset that advertisement on TV sell their products by appealing to the impressionable minds. Write an article on the topic media should be socially responsible and think before playing on children's sentiments
Answers
Media Should Be Socially Responsible
Media and networking are the hallmarks of the current times. Everything is being influenced by media and. The world has been swept over by the media and networking tsunami. Tell me any aspect that’s untouched by it. At home TV is always on! Smart phones have become omnipresent, omnipotent, and omniscient, haven’t they?
This revolution in media has brought along many challenges. One of them is the responsibility of showing what is right and not showing what is wrong. Unfortunately, media has failed in its responsibly to withhold showing the wrong content also. Advertisements shown on media show wrong and misleading content.
Advertisements can be seen everywhere! On TV channels, on internet, on newspapers and magazines, on billboards, on buses, on cinema screens; there is no place that is without advertisements!
Companies spend millions of dollars on advertisements only because they are the most effective tool to promote sales and earn huge profits. It is through advertisements that the companies lure people to buy their products. In certain cases, advertisements make false claims about the products.
The products and services shown in the advertisements are presented in such an appealing way that the people watching them feel tempted to buy them. The target of these advertisements are children and adolescents. They are too young to think logically the pros and cons of the products advertised. These advertisements are made to attract them. For example, the advertisement promoting a bike, will show the bike in such an attractive manner, that the young boys will feel attracted to them. This attraction gives rise to the urge to buy that bike.
Similarly, other products and services are presented in the same manner. For example, Mc Donald burger add will present the burger in such a manner that children and youngsters will have an urge to eat them.
The bitter truth is most of the advertisements are misleading. Their chief purpose is to trap people’s attention and entice them to buy the products and services shown in the advertisements. They purely lead to wasteful expenditure.
The Government should regulate advertisements on media strictly. People running media should also be responsible in showing advertisements.