Question

YOU ARE THE CEO OF A CONSUMER PRODUCTS COMPANY . HOW WOULD YOU DETERMINE THE PORTION OF YOUR BUDGET TO DEVOTE TO
ADVERTISING .

Answer 1

hi mate

Step-by-step explanation:

please mark as brainlest

Answer 2

Answer:

One of the biggest challenges that startup companies face is the marketing process: how to market, where to market, and what to spend are puzzles that plague every fledgling business hoping to break into its industry. However, a haphazard marketing strategy can be just as bad as no strategy at all, leaving you not only with a failed venture, but business-related loans and debt that you may not be able to repay. Check out these marketing tips so you can avoid the common pitfalls and ensure that your company’s launch really takes off.

Calculate Your Marketing Budget

While there is no set rule to establishing your marketing budget, founder and CEO of Elevate My Brand, Laurel Mintz, recommends that startups set their initial budget to 12 to 20 percent of gross or projected revenue. This is to jumpstart your marketing campaign, which can then be scaled back to 6 to 12 percent once your sales are rolling. If, like most startups, you don’t have any revenue yet, plan on keeping your marketing expenditures to less than $1,000 per month and tie that spending to concrete, measurable deliverables.