Question

You are the Head of a Market Research Organisation. Your client has recently introduced “iD Traditional Filter Coffee Decoction”. Your client wants to understand how customers are reacting to their recently launched Filter Coffee Decoction. Draft a Questionnaire containing not more than 20 questions that would succinctly address the query posed by the client

Answer 1

Answer:

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Answer 2

Market research questions are a questionnaire answered by customers or potential consumers in order to understand their expectations and perceptions on a given subject, usually related to viability of goods or services, understanding consumer needs and desires, and pricing concepts

Explanation:

The company must undertake a market research/survey and draft the following questions so as to understand consumers reaction towards the newly launched product. the following can be some of the questions that can be drafted.

1. are you an ID customer? How long have you been a customer?
2. How would you describe your coffee consumption?
3. Have you heard about ID newly launched Filter Coffee Decoction (Y/N)
4. If No, would you like to try it? (Y/N)
5. If Yes, have you bought it/tasted it so far? (Y/N)
6. If Yes, how did you like the flavour? Ratings ( average, good, very good, exceptional)
7. Do you think the decoction all the necessary blend to make for an excellent coffee?
8. What is your opinion about instant filter decoction? Can you describe your feeling/experience when compared to making decoction at home
9. If You have tasted the recently launched Filter Coffee Decoction, would you like to recommend to others? If so, why?
10. What do you wish the product had that it currently does not?
11. What do you like the least] about product?
12. What made you choose us over a competitor?
13. Is there any suggestion/recommendation that you would like to give so as to make the product better, if needed?

To know more

A market survey is important because it tells you - Brainly.in

https://brainly.in/question/12494850