You are the Marketing Manager of a Fast moving consumer goods (FMCG) company and you find that one of your products,a washing detergent, is in it growth stage. Describe the steps that you would take to increase your sales in this stage.
Answers
Answer:
FMCGs have a short shelf life because of high consumer demand (e.g., soft drinks and confections) or because they are perishable (e.g., meat, dairy products, and baked goods). These goods are purchased frequently, are consumed rapidly, are priced low, and are sold in large quantities. They also have a high turnover when they're on the shelf at the store.
Slow-moving consumer goods, which have a longer shelf life and are purchased over time, include items like furniture and appliances.
Understanding Fast-Moving Consumer Goods (FMCG)
Consumer goods are products purchased for consumption by the average consumer. They are divided into three different categories: durable, nondurable goods, and services. Durable goods have a shelf life of three years or more while nondurable goods have a shelf life of less than one year. Fast-moving consumer goods are the largest segment of consumer goods. They fall into the nondurable category, as they are consumed immediately and have a short shelf life.