Question

You have a friend starting her first google ads campaign. What would you suggest about how to choose keywords?

Answer 1

i like you to choose the

Answer 2

The keywords for the ad campaign should be chosen based on the following criteria

• Identify the target audience base that would search for the products and services.

• Determinate the main competitors and find out what keywords are they using

• Grasp the connotation of long tail keywords which combine more than two words of phrases

• Review the results in terms of customer conversions with the use of keywords