you want to let your accomodiation for office purpose . class 11
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Answers
An advertisement is a public announcement made through a popular medium like newspapers, magazines, T.V., Radio, and the Cinema. An advertisement may be displayed on a placard as well. It is a non-personal, oral, or visual message regarding a product, a service, or an idea.
Purpose: An advertisement attracts the immediate attention of the public. It is a very potent tool for promoting sales or services. It is used to influence the minds, tastes, and even motives of the masses. Remember, an advertisement is a play of words. It must be very attractive to catch the eye of the reader.
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Advertisements are of two types-
A. Classified Advertisements
B. Commercial or Display Advertisements
A. Classified Advertisements
These advertisements are called classified advertisements as they are divided into categories or classes in the newspaper or magazine according to their subject matter and the function they perform. Classified advertisements are brief and to the point, as the advertiser is charged per word, per column line or per column centimetre.
The main characteristics of classified advertisements are
They are categorised into columns according to different classes.
They are brief and occupy less space.
They are economical.
They are written in short phrases and words.
The language is simple and concise, factual and formal.
Points to be Kept in Mind
Advertisements should always be drafted in such a way that they attract the readers to go through them.
Advertisements should always be meaningful and interesting so that they can attract the attention of the readers.’
Advertisements should always have simple and effective language.
Advertisements should always be brief and to the point.
The name of the advertiser and the advertised product or service should be properly highlighted.
TIP To develop expertise in drafting classified advertisements, students are advised to read classified advertisement columns of leading newspapers.
Types Of Classified Advertisements
Situations Vacant/Wanted
Sale and Purchase
Property
Vehicle
Household/Office Goods
To Let
Missing (Persons and Pets)
Lost and Found
Tours and Travel
Matrimonial Alliance
Obituary
Appeal
Educational
Change of Name/Address /Other information.
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