Your city/Town has a tremendous potential for tourism but it is a victim of government apathy and people and to call for a government-public initiative to bring the city/town/village on the tourism map of the country.
Answers
15-A Green Avenue
Ludhiana
The Editor
The HT
Chandigarh
June 12, 2017
Subject: Untapped Tourism Potential in Ludhiana
Sir:
I write this letter to bring the attention of the people as well as the State Tourism Ministry to the untapped tourism potential in Ludhiana. The Lodhi fort, Sutlej River near Phillaur, PAU, Rose Garden, and Hareela Amusement Park have immense tourism potential. Since Ludhiana is a world renowned industrial city, thousands of foreign and national industrialists visit for trade and business. Owning to lack of tourism related facilities such as world class hotels, state-of-the-art transport facilities, lack of international airport, etc. are some of the facilities that discourage the tourists from staying long in the city.
Tourism plays a key role in the development of local as well national economy. Tourism helps create an impetus to economic activities which in turn draw investment, revenue, and economic growth. New shops, hotels, travelling facilities, malls, plazas, and other developmental activities begin to take shape because of tourism. Local residents benefit through the services that rise naturally in demand due to economic activities generated by tourism such as learning and recreational activities. All advanced nations have fairly developed tourism and related infrastructure.
Through the columns of your esteemed daily I appeal to the people and concerned authorities to promote tourism in the city. The government must create world class tourism facilities in the city; and the local people must treat the tourists as gods. They must practice the precept of ‘Athiti Devo Bhava’ I hope you will give due place to my views in your esteemed daily.
Thanking you,
Yours truly,
Gibran
Tapping The Tourism Potential
There are many benefits involved in travel and tourism. Tourists generate lots of economic activities. Since our city is a fast developing, it needs considerable impetus of propitious economic activities. Tourism helps in providing the much needed impetus to our national economy.
Firstly, tourism helps create an impetus to economic activities which in turn draw investment, revenue, and economic growth. New shops, hotels, travelling facilities, malls, plazas, and other developmental activities begin to take shape because of tourism. Local residents benefit through the services that rise naturally in demand due to economic activities generated by tourism such as learning and recreational activities. For example the airlines and hospitality industry employ thousands of people the world over. Thanks to tourism industry.
The second benefit of travelling and tourism is the economic and public benefits that act as powerful tools in sustaining local economy, creating jobs, and even generating capital. Can you just imagine how much wealth India earns from foreign tourists that visit Taj Mahal, Delhi, and Rajasthan? Some of the old historical buildings have been converted into heritage hotels? Thousands of people get employment and jobs due to the tourism that is boosted by the preservation of forts and other historical monuments.
The third benefit that we derive from tourism is the positive image that is formed in the eyes of the foreign and local tourists. Well maintained and preserved forts and buildings send a positive message to the visitors about our caring and organized national character. This not only helps in winning over the confidence of the foreigners, but also attracts foreign investors as well as investors from other states.
We must promote tourism by opening centers in the advanced cities/countries. These centers should provide information about places of interest to the people and should also offer special packages at the centers.
We must improve the standard of facilities, safety, hospitality, and other areas related to tourism. There is no denying the fact that India has a huge potential of tourism industry. However, the standard of facilities provided needs to be improved further. We must provide world class facilities to foreign as well as local tourists.
Special tourism packages, e-visa facilities, better transport, boarding, lodging facilities, etc. will surely attract more tourists.