Question

Your new client's adwords account has one campaign with one ad group that contains a list of hundreds of keywords. which best practice should you follow when reorganising this client's keywords?

Answer 1

When a new client's adwords account has one campaign with one ad group that contains a list of hundreds of keywords the best practice to be followed while reorganizing the keywords is:

Create new ad groups with related keywords grouped together.

Use ad groups to organize the ads by a common theme. For instance, separate ad groups into different product or service types offered.

Answer 2

Explanation:

Create new ad groups with several keyword match types

Create new ad groups with related keywords grouped together

Remove half of the keywords from the ad group

Create one ad group for every five keywords

Correct answer is:

Create new ad groups with related keywords grouped together

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Google Fundamental Exam – All Q&As

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Explanation: If you are having a list of hundreds of keywords, it is the best practice to organize the keywords by grouping relatively under ad groups. Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer .