3. What other new products or services do you recommend RasaMas’s do to increase its market share in Malaysia.? Discuss at least THREE (3) new products or services that RasaMas can offer. Give appropriate examples in your suggestion
Answers
Answer:
Due to the strong rivalry in food service industry, the restaurant operators who are able to offer quality service to their customer will achieve a great benefit over their rivals to obtain survival and growth or to retain customers. Several restaurant operators’ effort to maintain their existence in competitive environment as well as retain customers by trying to offer a high quality of service that is outside the expectation of the customers. There are three new service that RasaMas can offer which is provide delivery service, self – order service kiosk and offer training program or proper reward package to the employees.The first new service that can offer by RasaMas is provide delivery service. Nowadays due to the busy lifestyle, most of the people like to consume fast food as it considers as timesaving and very accessible to the customer who are really do not have time go outside or do not have transport to buy the meal. For example, student who stay in campus and they are inconvenient to go out. In this case, if RasaMas provide delivery service, student can through the mobile phone to order the meal. This service not only help the student saving time but in other.
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