Question

A manufacturer of golf shoes seeks to use a differentiation strategy to gain market share away from its competitors. The design team suggests partnering with a beloved master player who often wears a certain color scheme that they will incorporate into new designs. The marketing team suggests broadening the appeal of the product line for women by sponsoring female college teams. The development team suggests using new materials to increase comfort during long periods of wear. The management team suggests giving free shoes to community centers that offer golf programs for disadvantaged youth. Which of these best represents a differentiation-focus strategy?
Select one:

a.
Using new materials

b.
Giving away free shoes

c.
Sponsoring college teams

d.
Creating designs tied to a famous player

Answer 1

Answer:

perhaps it might be ...c..sponcering college teams

Answer 2

Color psychology is an area of research that looks at how color influences our behavior and decision-making. When used in marketing, for example, different colors can impact the way buyers perceive a brand in ways that aren't always apparent, such as how certain hues can increase appetite.