A study of lifestyles is called
Answers
Answer:
Lifestyle is someone’s way of living. Lifestyle can be explained as individuals, families or societies way of living which they display on day to day basis to survive in their physical, psychological, social, and economic environments. The term 'lifestyle' was introduced in the 1950s as meaning of that of “style in art”.
This can be expressed in way of their work life or leisure life. Another definition states that it reflects self image that how you look at yourself and what you feel about yourself.
Answer:
The study of consumer lifestyles is referred to as psychographics.
Explanation:
What do you mean by psychographics?
Population groups are categorised in market research or statistics based on psychological traits like attitudes, values, or fears. Interests, actions, and opinions are the three primary categories of psychographics. Since segmenting a market by age, gender, ethnicity, and other broad factors can help to understand the variances and similarities among customers, marketers are accustomed to thinking and speaking in demographics. Consumers can be classified psychologically based on their interests, activities, beliefs, values, and attitudes. It goes without saying that a lot of magazines cater to consumer interests. Prenatal periodicals, for instance, cater to expectant mothers who are curious to learn more about raising a child.
Thus, the use of psychographic segmentation offers insightful information on customer motives.