Question

(a) Write a short note on video performance measurements. for 5 marks​

Answer 1

Answer:

1)Moullin defines the term with a forward looking organisational focus—"the process of evaluating how well organisations are managed and the value they deliver for customers and other stakeholders".

2)Neely et al. use a more operational retrospective focus—"the process of quantifying the efficiency and effectiveness of past actions".

3)In 2007 the Office of the Chief Information Officer in the USA defined it using a more evaluative focus—"Performance measurement estimates the parameters under which programs, investments, and acquisitions are reaching the targeted results".

4)Balanced scorecard—used by organisations to manage the implementation of corporate strategies

5)Key performance indicator—a method for choosing important/critical performance measures, usually in an organisational context