About radio in advantages and disadvantades
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Advantages of Radio :-
1. Radio is the most accessible and portable of the media able to adapt more quickly to listeners' changing listening habits.
2. Radio is more easily targeted, with simultaneously both a healthy younger and older listening profile.
Disadvantages of Radio:-
- Poor Attentiveness and Fragmentation. ...
- Lack of Visual Appeal. ...
- Complex National Buying Processes.
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