According to the Fishbein model, marketers can communicate to consumers that the brand no longer has a negative attribute consumers believe it to have or possesses a positive attribute of which they are unaware. This change can be represented as ____.
Change Ei
A new Bi /Ei combination
Change Bi
None of the above
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Answer:
Fishbein model of consumer behaviour (also called theory of planned behavior or theory of reasoned action) attempts to explain the rationality of choice of the product by the consumer by using measure of his overall attitude towards object.
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Answer:
op bolte
Explanation:
op op op op op op op
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