Question

According to the modem marketing concept, which of the following statements is true? *
1 point
(a) It refers to the group of people who do not have the ability but willingness to buy a particular product.
(b) It refers to only the set of people who have the purchasing power to buy a particular product.
(c) It refers to the set of actual and potential buyers for a product.
(d) It refers only to the people who show interest in a particular product.

Answer 1

Answer:

c) It refers to the set of actual and potential buyers for a product