according to this concept marketing means selling goods and services that have been produced
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jeet3526:
the options r a)traditional concept of marketing. b)modern concept of marketing. c)both a&b. d)none of the above
option c) both a&b
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⇒The Selling Concept proposes that customers, be individual or organizations will not buy enough of the organization's products unless they are persuaded to do so through selling effort. So organizations should undertake selling and promotion of their products for marketing success.
⇒The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Today most firms have adopted the marketing concept, but this has not always been the case.
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