advertising has invaded our lives through all forms of media . advertisements are always very attractive and luring but often misleading they exercise a lot of influence on our buying behaviour . write an article in 150-200 words for a consumers ' awareness magazines on ' advertisement and consumers ' as a part of your school assignment. you are niharika / nipun , a student of class 12 commerce stream
Answers
Advertisements and Consumers
By Niharika
Undoubtedly, advertisements are sweet lies in India. Most of the companies, manufactures make unscientific and undue claims about their products. For examples all the companies that make biscuits, cold drinks, potato chips, candies, etc. make appealing advertisements and play them again and again on different channels luring and misguiding children and viewers into buying them are predominantly unscientific and untrue. If the Health Ministry had been really thoughtful of the well being of the children and, it would keep a check on such advertisements that lure the consumers with bogus claims.
The truth is there is no substitute for natural balanced diet such as green vegetables, fruits, nuts, milk, cereals, pulses, etc.; the nutritional values that these foods contain can never be replaced by the advertised products, still there is never an advertisement on them, even by the Government. The bitter truth is the companies of all products spend a whopping amount of money on advertisements. Since these companies enjoy enough power owing to their influence, they often display misleading and false claims about their products. Their chief objective is to earn maximum profit by increasing sale of their products. According to a report by Compass, 70% of three year olds recognise the McDonalds symbol but only half of them know their own surname. In addition, some advertisers take advantage of children's fears, for example by implying that they will be more popular, sporty or happier if they consume the advertised products. The use of sports stars to promote unhealthy products, such as Virat Kohli advertising Pepsi, Sachin Tendulkar promoting Coca-cola, further do the damage.
Owing to the misleading advertisements, the food habits of children have changed considerably and their heath has been affected adversely. The Government must make health regulatory policies to keep people safe from the influence of the advertisements.
The only solution to the problem is strict rules and regulations concerning advertisement and marketing of junk food items. The government must not allow the rich companies to play with the health of the future of the world, our children!
Advertisements and consumers:
The world population is exploding. It leads to more consumption. People are trying to selling everything they find. People with a investor make advertisements to reach many people.
In some advertisements, they leave out the side effects of the medicines and ointments. In some, the ads won't mention about the products entirely. In some the quality of the product will be shown as very good whereas the received product will be very poor. Now, the advertisements are becoming mere illusions to lure the people into the web called product.
An advertisement is used as tool for communicating with the people about certain product. But, now it has truly lost its purpose. Some product make a good advertisement and sell the product as it is. But that type of advertisements are less glamorous. Thus, people are attracted to glamour more.
The more the glamour, the more the sell.