Question

Adwords smart bidding uses machine learning and your account data to help you do what?

Answer 1

Smart Bidding: A subset of automated bid strategies that use machine learning to optimize for conversion value in each and every auction.

It uses a feature known as “auction-time bidding”.

There are many  Smart Bidding strategies. Some of them are,

• Target CPA
• Target ROAS
• Maximize Conversions
• Enhanced CPC (ECPC)

Hence, Adwords smart bidding uses machine learning and your account data to help you  to optimize for conversion value in each and every auction.