An article on advertising and its impact
Answers
Although advertisements help us to become aware of the products in the market, they have their negative effects also. ... Children take everything at face value and believe without a doubt the messages in the advertisements. Advertisements are made in such a way as to attract the attention of children
Advertising is paid, nonpersonal communication that is designed to communicate in a creative manner, through the use of mass or information-directed media, the nature of products, services, and ideas.
An important function of advertising is the identification function, that is, to identify a product and differentiate it from others; this creates an awareness of the product and provides a basis for consumers to choose the advertised product over other products. Another function of advertising is to communicate information about the product, its attributes, and its location of sale; this is the information function. The third function of advertising is to induce consumers to try new products and to suggest reuse of the product as well as new uses.
In the context of advertising, the first hurdle for an advertiser is to obtain the attention of the consumer.
But Advertising is not able to create needs that did not already exist, however. Indeed, advertising is a relatively weak persuasive tool. The evidence of this weakness is abundant and unambiguous.
Advertising has a number of positive effects on economy. According to the International Advertising Association, advertising can encourage companies to compete and provide new products. This encourages more consumers to buy because these products meet the needs and wants of more consumers.
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