Question

article on how companies influence consumers taste interest through freebies ​

Answer 1

Answer:

Explanation:

Modern marketing is more than just producing good products, suitable pricing and easy access to them [1]. Today, attracting new customers has become so important in modern retailing in addition to loyal to them and efforts have been paying in that perspective as known, the cost of keeping consumers present is less than the cost of gaining new customers. World of today’s world is a benefit-cost. Firms have to rethink the relationship between attitude and behavior of their consumers. All businesses need to communicate to the consumer what they have to offer [2]. Promotion refers to the motivational methods of getting the consumer to purchase the product. Promotion is referred to as “any communication used to inform, persuade, and/or remind people about an organization’s or individual’s goods, Services, image, ideas, community involvement, or impact on society” [3]. Promotion (also referred to as Integrated Marketing Communication (IMC)) mainly consists of messages and related media that are used to communicate with the market. IMC is defined as “a marketing communications strategy which requires that a company adopts strategies that coordinate different promotional elements and that these promotional activities are integrated with other marketing activities that communicate with customers” [4]. The basics of promotional strategy involve delivering the communicational message from the producer to the consumer. The object of the message is to persuade the audience to purchase the product or service. Therefore the consumer needs to be receptive to the message and to be able to interpret it in such a way the intent to purchase is established [5]. Companies must communicate with their present and potential customers, as well as internally, and therefore makes it very important in the marketing process. A modern company manages a complex marketing communication system.

The promotion mix includes the tools like Advertising, Public Relations, Sales Promotion, Direct marketing and Personal Selling [6]. These elements are included in the integrated marketing communications mix (Figure 1). Before companies can begin the communicational process towards the consumer, they need to define the promotional objectives. These are the objectives “which determine a firm’s promotional strategy, for example, increasing sales of improving brand recognition may require a different promotional mix”