Between modern market and the old market
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old marketing concept started after production and ended as soon as the product was delivered to the customer.
It confined to trading activities only i.e. buying and selling.
earlier the marketer focused on quality of product and assumed that if the product was of good quality it will definitely be sold.
whereras modern marketing concept starts prior to production process and continues even after product's delivery.
it includes various activities like market analysys, after sales services etc.
it aims at providing total satisfaction to consumers.
It confined to trading activities only i.e. buying and selling.
earlier the marketer focused on quality of product and assumed that if the product was of good quality it will definitely be sold.
whereras modern marketing concept starts prior to production process and continues even after product's delivery.
it includes various activities like market analysys, after sales services etc.
it aims at providing total satisfaction to consumers.
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Traditional marketing is focused at selling the products produced while modern marketing focuses more on the customer satisfaction. It is about looking at the needs of the customer.
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