Comparative study of coca cola and pepsi
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This Market Model Coke vs Pepsi case study solution follows the more than 100-year “Cola War” between Coke and Pepsi. ... When Coke and Pepsi first started competition head-to-head, Coke had about an 80% market share, and Pepsi had a 20% market share – we can ignore the other competition which has since evaporated.
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