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Major Components of Marketing
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They are the product, price, place, and promotion of a good or service. Often referred to as the marketing mix, the four Ps are constrained by internal and external factors in the overall business environment, and they interact significantly with one another.
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10 Key Components of a Marketing Plan
Market Research. Collect, organize, and write down data about the market that is currently buying the product(s) or service(s) you will sell. ...
Target Market. ...
Product. ...
Competition. ...
Mission Statement.
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