Question

Consumer preferences for alternative product concepts can be measured through ________, a method for deriving the utility values that consumers attach to varying levels of a product's attributes.

Answer 1

Heya....

Consumer preferences can be measured through ...

Ordinal Utility analysis..
Also called Indifference Curve analysis...

This tells the maximum satisfaction in terms of preferences that given by alternative products..

Answer 2

Hlo...

Consumer preferences method of Utility analysis is called Indifference Curve analysis...