Question

diary entry on Technology

Answer 1

started my 2015 with a very big movie screen in a superstructure of a cinema. A three day global leadership meeting for one of the world's largest media organisations within the circular walls of the bfi Imax, Waterloo. It was an explosion of content, which needed to be collated and co-ordinated into a digitally projected spectacle. It wasn't a case of plugging a few usb sticks into London's, Britain's, Europe's biggest screen and pressing go. We designed and developed a way of layering the presentation area to give it visual depth, interest and maximum impact. Just like Hockney’s oranges, which looked bright and simple, highlights, shadows and subtleties were added long after the piece could have stood on its own. The content at this event continuously evolved across the three days. While layer after layer was added to the initial composition, it was also our challenge to facilitate its seamless presentation and turn concept into creation. It was a juggling act across near enough eighteen screens.
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