Did advertisements augment the market for Indian products?[2]
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In the mid-2000s, when the concept of augmented reality was introduced to the Indian market, glittery-eyed advertising honchos toyed with the notion expecting brand sales to shoot through the roof. From young, copywriters holed up in tiny makeshift offices in Yari Road to creative directors from multinational advertising companies: everyone wanted to pitch an idea that had augmented reality thrown into it. Did they really comprehend the power of this technology? Probably not. This would explain its sudden enthusiastic emergence and consequent disappearance.
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