Difference between brand and trademark comparison chart
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What's the Difference between a Trademark and a Brand?
Posted on Apr 1, 2013 8:00am PDT

We often hear the term "brand" used interchangeably with the term "trademark". But there is a legal difference between the two words. A trademark is a mark that legally represents something, usually a business, by their goods or services. A brand name, however, is the name that a business chooses for one of their products. A brand identifies a specific product or name of a company. A "Trademark" includes any device, brand, make, label, name, signature, word, letter, numerical, shape of goods, packaging, color or combination of colors, smell, sound, movement or any combination thereof which is capable of distinguishing goods and services of one business from those of others. One might ask, “What make of car do you drive?” and hear the answer as “A Ford®.” Or, “What brand of detergent do you use?” “Oh, I use Tide®.” Both Ford and Tide are trademarks, Ford cars can be both a brand and make, but Tide is not a make. You can use just the word "Ford" as a brand. A brand can also become a trademark. Ford started making cars in 1903, and started using the now famous oval Ford logo in 1907. But it was not until 1909 that the brand name Ford was registered as a trademark and today the brand name Ford is now a worldwide trademark. In reality, very few people, other than lawyers, who hear you use the word "brand" rather than "trademark" would stop and tell you that you used the wrong word.
What's the Difference between a Trademark and a Brand?
Posted on Apr 1, 2013 8:00am PDT

We often hear the term "brand" used interchangeably with the term "trademark". But there is a legal difference between the two words. A trademark is a mark that legally represents something, usually a business, by their goods or services. A brand name, however, is the name that a business chooses for one of their products. A brand identifies a specific product or name of a company. A "Trademark" includes any device, brand, make, label, name, signature, word, letter, numerical, shape of goods, packaging, color or combination of colors, smell, sound, movement or any combination thereof which is capable of distinguishing goods and services of one business from those of others. One might ask, “What make of car do you drive?” and hear the answer as “A Ford®.” Or, “What brand of detergent do you use?” “Oh, I use Tide®.” Both Ford and Tide are trademarks, Ford cars can be both a brand and make, but Tide is not a make. You can use just the word "Ford" as a brand. A brand can also become a trademark. Ford started making cars in 1903, and started using the now famous oval Ford logo in 1907. But it was not until 1909 that the brand name Ford was registered as a trademark and today the brand name Ford is now a worldwide trademark. In reality, very few people, other than lawyers, who hear you use the word "brand" rather than "trademark" would stop and tell you that you used the wrong word.
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The brand and trademark comparison.
Explanation:
- The brand is a name, tag, or symbol designed to identify the feature and used in marketing and advertising as to generate brand equity of the product and is associated with the labelling used to provide information regarding the item.
- A trademark is a registered trade or a brand name and identified with company services is a product and as brand does have legal protection but not all brands are trademarks but all trademarks are brands.
- To register a brand is optional but to register a trademark is compulsory.
Learn more about the brand and trademark comparison chart.
- brainly.in/question/3889404 answered by Aqsa20.
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