Question

Difference between development communication and mass communication

Answer 1

Explanation:

Mass communication or MassCom is about creating and exchanging information to a medium to large, anonymous, varying population through the use of mass media - advertising, broadcasting, journalism, or public relations. Information comes from a single source transmitted to the masses or wide range of people.

Development communication or DevCom is about the application of the science of human communication in nation-building. At its heart is the participatory approach wherein stakeholder analysis - analysis on behavior, intentions, interrelations, interests of stakeholders - is used from the planning to the implementation of customized development agenda.