Question

Difference between integration and intensive strategies

Answer 1

Explanation:

Integration Strategies: Thesestrategies are used when company wants to expand its business and to increase their market share but not to diversify. 2. Intensive strategies: These strategies require intensiveefforts to improve the competitive position of the firm.

Answer 2

Answer:

The integration strategy aligns the daily activities of the organization according to the objective or target.

The Intensive strategy focuses on expanding the market of the current product, its market development, and penetration to increase the profit.

Explanation:

Other differences between integration and intensive strategies are given below.

Integration strategies

1. Integration strategy is also called Management strategy.
2. It allows a firm or organization to gain control over, distribution, suppliers, and/or competitors.
3. It is of 2 types, vertical and horizontal strategy.

Intensive Strategies

1. It requires intensive efforts in the improvement of the product to excel in the competition existing in the market with other competitors.
2. it aims to introduce new products and increase the market share for them and the existing products.
3. It is of 3 types, Market Penetration, Market Development & Product development.