Question

Difference between market push strategy and technology pull strategy

Answer 1

market push streegy pull

Answer 2

Answer:

• Push Strategy –

Push marketing strategy is a form of a promotional strategy whereby business owners and brands try to take their products and services directly to the customer. Push marketing involves all the tactics that a seller deploys in pushing their goods and services to the potential consumer. With this strategy the seller can create awareness for the brand and, at the same time, place the product directly in front of the buyer.

For eg. a new washing machine has just been launched and introduced to the market. The sales department is approached to help push the new washing machine to customers. So when a customer comes into the showroom, even when they do not inquire about the washing machine, the salesperson tells about the functions of the washing machine and its advantage over other types of washing machine which may the interest of the customer and they may eventually buy it.

• Pull Strategy –

Pull marketing is a marketing tactic whereby the seller gets the customers to come and patronize the products and services. Pull marketing tactics include advertising, mass media promotion, sales promotion and verbal referrals. Pull marketing strategies are tactics that seller use to increase the demand for products. These tactics aim to get customers interested in a product through advertising, word-of-mouth or promotions. Pull marketing strategies may involve advertising campaigns or promotional tactics that entice customers

For eg. an automobile industry can advertise its product on the television by showing how fast it can move, how economical it is in fuel consumption, how strong it is in case of accident or a head-on collision and how comfortable the interior is with beautiful aesthetics and essential features. With this large scale advertisement people will be interested in the vehicle and those who want to purchase a vehicle will opt for that vehicle.